About Us…

Kynoch is an Australian label. I believe in honouring the raw beauty and resilience of rural Australia. My designs are a celebration of the tenacity and emotion woven into the fabric of rural life. I strive to evoke a sense of connection and appreciation between the hard laborious days to opulent delicate designs. 

At Kynoch, I  hold this label to the timeless standards of honesty, trust, and quality that our grandparents would have valued in brands. This labels commitment to the slow fashion movement goes beyond trends; it's about creating garments that stand the test of time and evoke the same sense of trust and reliability just as a cherished saddle or stock whip. I believe in the enduring beauty of old skill sets and craftsmanship, appreciating every stitch and detail in the garments produced. With each piece, I aim to instill a sense of pride and connection, knowing that it carries not only the essence of rural Australia but also my value of quality to be passed down as if it were the knowledge of a family property.